Final Cut

Here is the FINAL CUT of my A2 Media Studies Music Video: ‘Secrets’ by State Champs.
It was a really eye-opening experience to have made this, I now have a much broader view of what I am capable of whether it is filming or editing such a task.

My sincere gratitude goes out to all involved in this beast; actors, technicians and anyone who gave some really helpful feedback and constructive criticism. My thanks to Mrs Black and especially Miss Tatlow for all of your guidance, I wish I had another few months to make it even better!



Here we are! Here is my final Digipak, I have taken in audience feedback as well using my research on DigiPak conventions so I have every element of professionalism possible. I really feel my design matches my Pop Punk genre very accurately, from the photographs to the font.

This has been my favourite part of the course, I thoroughly enjoyed designing it and being able to create a professional piece of work with my own personal spin.

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Evaluation 4: Media Tech

In this vlog, which will sadly be my final post for this A-level Course, I discuss the different types of media technology I used throughout the construction, planning, research and evaluation of my music video, DIGIPAK and promotional poster.


Evaluation Point 3: Audience Feedback

Audience feedback is incredibly important for us as it shows whether or not we are attracting the Pop Punk audience, whether or not they think our video matches the Pop Punk genre and if they liked/disliked our effects/shots/narrative/characters in general.

As you can see from the analytics below, our video made it to 6 different countries, such as the the UK, Germany, the US and even Spain (hey maybe the Spanish like a bit of Pop Punk). I believe this was accomplished by posting our video on Facebook as well as Youtube, as all of our group were tagged, and as we all come from different places it was spread much further afield than we anticipated.

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What is quite disappointing is the fact that the average viewing duration of our video on Youtube is only 1:26 which isn’t even half the duration of the video. This shows that it was potentially not eye-catching enough, or perhaps slightly too repetitive and so the audience lost interest after a couple of minutes. This is immensely valuable info for us as it means we could have added a few more varied shots, a more exciting narrative and perhaps some more eye-catching effects to increase the view time of our video.Screen Shot 2016-03-11 at 10.34.29

What came as a surprise to us is the fact that almost 60% of our audience were female whilst only 40% were male. This is unusual as our genre is dominated by a primarily male audience. I put this mainly female audience down to the fact that the male actors are absolute eye candy for the camera.This shows fantastic casting initiative.

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‘Secrets’ garnered over 300 views, 200 of which were in the initial days of the upload. This shows that if we had carried on exposing the video on social media in the same way we had in the initial week it could’ve accumulated even more.

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We also exposed our video on Facebook, where it gathered over 40 likes and a few comments. It was also posted on other people’s pages where it gathered similar amount of likes. As with the Youtube upload, if we had more time to expose it we believe we could have spread to a much wider audience.

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When we asked our audience and friends for some feedback and  potential criticism, the reception was very positive. Everybody thought the lip sync, camera angles, effects and filters were really effective, however there was some criticism for the repetitiveness of the shots and narrative, which we agree with. In hindsight, we would have taken some more interesting narrative and filler shots, but would not change anything wight he band shots as we think everybody really enjoyed them.

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Finally, what was probably the most satisfying bit of feedback, was from the actual production company – Pure Noise Records – who own our chosen song. Once they was our video they were kind enough to send a positive email, and even if it was only a short sentence, gaining professional feedback was hugely rewarding!

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My thanks goes out to everyone kind enough to leave feedback on Facebook, Youtube or in general, cheers guys!


Evaluation 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Using these 9 stills from my A2 Music Video ‘Secrets’ by State Champs, I will describe how the product uses and challenges the conventions of the Pop Punk genre. Most of my shots simply stick to the genre conventions, however a few challenge them in the narrative. I’ve accompanied my own photographs with that of bands of the same or similar genre to show how accurately I have stuck to the conventions.


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In this shot we can see the entire band, which the singer at the centre generating the main focus. This is a classic shot for Pop Punk, with lots of exaggerated movement from the musicians and a filter to make the scene attractive and eye-catching. Its also filmed in a studio, with lots of spotlights, making a clear distinction between the band shots and the separate narrative. It conforms to the letter to the set conventions. See below for examples:



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This shot as well as the next focuses on the star image of the lead singer/main character and how he is the main focus of the entire product- along with my Digipak and Promo poster. He is portrayed as a likeable rebel for the male audience, and a good-looking, boy band sex symbol for the female audience. This also sticks accurately to the genre conventions. This can be seen in videos by Blink 182, Sum 41 and The Wonder Years:



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As mentions previously, this close-up is of the lead singer/main character. This blatant focus on one individual is accurately sticking to Pop Punk conventions. The change in filter from the band shots also separates his character from his role as the singer. This is very typical to have the front-man doubling as the main character for the video. Look at Kings of Leon and Foo Fighters videos below where this always the case:


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Showing off the guitarist in this manner provides focus to rest of the musicians to achieve the band status. Whilst the lead singer may have a lot of focus, the entire band is vital in achieving the look/style that matches that of the Pop Punk genre so there are always shots and different angles that show off the musicians.


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I’m going to discuss 5 and 6 together, as they come from the same shot and have a linked message. These are 2 of the only stills that challenge the regular conventions of a Pop Punk video. This because, as you can see, the girl is chasing after the boy. It is a subtle change but important as typically in our genre it is the complete opposite. If you watch any classic Pop Punk video, the boy is almost always chasing after the girl who is rejecting him for any number of reasons. For me, these two stills are symbolic of our challenge to this, as I believe that the situation occurs just as much with both genders. This challenge is pushed further in the final shots of the video which I will explain further on.

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This next shot brings us back to the regular conventions of a Pop Punk video. We see a shot of the drummer, from a very typical angle, with a fade of the guitar in the background. As this is an entirely instrumental bridge of the song, this is good a pulling the focus back to the music played by the band.  

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Number 8 shows continues the challenge of the conventions. Normally, at the end of such a video, there is a resolution and the right people end up together. This is not the case, as you can see by the devastation on the girl’s face. The main character has just cheated on her and chosen another girl, and there is no reconciliation for her as there normally would be. The equilibrium has been completed distorted.

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This last shot finishes off the previous one, where we see the girl walking away and deciding not to pursue the main character anymore. She has given up, this is not a happy ending as the genre normally has. We don’t know what will happen to her, we feel sorry for her. The ending, whilst challenging the conventions, is similar to a Foo Fighters video called ‘Walk’, where the main character goes through a huge amount in defiance of society, bit when you think he’s finally escaped his boring life, he is tapered and incarcerated by the police, and spends the rest of his life in prison. These blunt and unsatisfying endings directly challenge the resolution that we are supposed to see at the end of the video.

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After evaluating these shots, it is clear that whilst our band shots are very generic to the Pop Punk genre, our narrative challenges it to a certain extent.  



DigiPak: Audience Feedback

I took to Facebook to ask for some feedback on my DigiPak. Everybody really liked it but i still need to complete my top left square and add some finishing touches like a barcode, and one person suggested a parental advisory tag which would be appropriate as some of the songs are vulgar.

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DIGIPAK Flat Plan and General Concept

Here is my initial plan for my Digipak, see the attached annotations for the details.


Here are the photos I will edit to match my Digipak, I will add filters and cut out the pictures to add them onto my template on photoshop. I have also designed a background to add as well taking barcode examples, record label logos and written my own copy write notice.

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